Hey there, future CPAs and number crunchers! Are you thinking about diving into the world of accounting and wondering if Iowa State University (ISU) is the right place to kickstart your journey? Well, you've come to the right place! In this guide, we'll break down everything you need to know about the accounting program at ISU, from the courses you'll take to the career paths you can pursue. Buckle up, because we're about to explore the ins and outs of accounting at Iowa State! We'll look at the program's strengths, what makes it stand out, and how it can help you achieve your professional goals. Whether you're a high school student eyeing college options or a transfer student considering a new direction, this guide is packed with helpful insights. Let's get started and see why Iowa State University could be the perfect launching pad for your accounting career. We'll explore the curriculum, the faculty, the opportunities for hands-on experience, and the resources available to help you succeed. Let's start with the basics, shall we? Iowa State University's accounting program is housed within the Ivy College of Business, a respected institution with a strong reputation for business education. The college provides a supportive and engaging environment for students to learn and grow. The program is designed to equip students with a comprehensive understanding of accounting principles, practices, and technologies. Graduates are well-prepared for a variety of accounting roles in different industries. The faculty are experienced professionals and experts in their fields, committed to providing students with a high-quality education. The program emphasizes the development of critical thinking, problem-solving, and communication skills, which are essential for success in the accounting profession. Let's delve deeper into what makes the accounting program at Iowa State University a top choice for students looking to make their mark in the field. From the curriculum and faculty to the career opportunities that await, you'll gain valuable insights that will help you determine if this program aligns with your academic and professional aspirations. Let's begin the exciting journey of exploring what Iowa State has to offer in the world of accounting!

Diving into the Accounting Curriculum at Iowa State

Alright, let's get down to the nitty-gritty: the accounting curriculum at Iowa State University. What kind of courses will you be taking, and what can you expect to learn? The program is designed to give you a solid foundation in all areas of accounting, including financial accounting, managerial accounting, auditing, and taxation. You'll start with introductory courses that cover the fundamental concepts and principles of accounting. These courses will introduce you to the basic language of business and provide you with the essential skills you'll need to succeed in more advanced coursework. As you progress, you'll delve deeper into specialized areas of accounting. For example, in financial accounting, you'll learn how to prepare and analyze financial statements, which are crucial for making informed business decisions. In managerial accounting, you'll explore how to use accounting information to help managers plan, control, and make decisions within an organization. Auditing courses will teach you how to examine financial records and ensure their accuracy and reliability. And in taxation, you'll learn about tax laws and regulations and how they impact individuals and businesses. The curriculum also includes courses on accounting information systems, which will teach you how to use technology to manage and analyze accounting data. You'll learn about software applications, data analytics, and other tools that are used in the accounting profession. Moreover, the program at ISU places a strong emphasis on practical skills and real-world experience. You'll have opportunities to participate in internships, case studies, and other projects that will allow you to apply what you've learned in the classroom to real-world scenarios. This hands-on experience is invaluable for preparing you for a successful career in accounting. So, what specific courses can you expect? The curriculum typically includes courses like Financial Accounting, Managerial Accounting, Intermediate Accounting, Cost Accounting, Auditing, Taxation, and Accounting Information Systems. You'll also take courses in business law, economics, and other related fields to broaden your understanding of the business world. The goal is to provide a well-rounded education that prepares you for the challenges of the accounting profession. The coursework is designed to not only impart knowledge but also to foster critical thinking, problem-solving abilities, and strong communication skills – all of which are vital for success in the dynamic field of accounting. The curriculum is regularly updated to reflect changes in the accounting profession and to ensure that graduates are well-prepared for the challenges of the modern business world. This constant evolution ensures that the program remains relevant and aligned with industry standards, providing students with the best possible preparation for their careers.

Core Courses and Specializations

Alright, let's talk about the specific courses and specializations you can expect to find in the accounting program at Iowa State. Core courses are the bedrock of your accounting education, providing you with a fundamental understanding of the field. These courses cover the essential principles and practices that are common to all areas of accounting. You can typically expect to take courses like Financial Accounting, which introduces you to the concepts and methods of preparing and analyzing financial statements. Managerial Accounting will teach you how to use accounting information for internal decision-making. Intermediate Accounting delves deeper into the complexities of financial reporting, covering topics like assets, liabilities, and equity. Auditing will give you an understanding of the process of examining financial records to ensure their accuracy and compliance with regulations. Taxation will cover the fundamentals of federal and state tax laws. These core courses will provide you with a comprehensive foundation in accounting. Once you've completed the core courses, you'll have the opportunity to specialize in a specific area of accounting. This is where you can tailor your education to your interests and career goals. Some of the common specializations in accounting include: Public Accounting: This involves working for accounting firms that provide services to businesses and individuals, such as auditing, tax preparation, and consulting. Corporate Accounting: This involves working for a company and managing its financial records, preparing financial statements, and ensuring compliance with regulations. Government Accounting: This involves working for government agencies, such as the IRS, and managing public funds. Non-profit Accounting: This involves working for non-profit organizations and managing their finances. Each specialization will require you to take additional courses in the specific area of accounting. For example, if you're interested in public accounting, you might take courses in auditing, tax accounting, and forensic accounting. If you're interested in corporate accounting, you might take courses in cost accounting, budgeting, and financial planning. The specializations allow you to focus your studies on areas that interest you the most and prepare you for specific career paths. They provide you with the knowledge and skills you need to excel in your chosen field. Therefore, the core courses and specializations work together to create a well-rounded and comprehensive accounting education. The core courses provide you with a solid foundation in the principles and practices of accounting. The specializations allow you to tailor your education to your specific interests and career goals.

The Faculty and Their Expertise

Let's take a closer look at the folks who will be guiding you through your accounting journey at Iowa State: the faculty! The professors in the accounting program are a mix of experienced academics and seasoned professionals, bringing a wealth of knowledge and real-world experience to the classroom. Many of them hold advanced degrees, such as PhDs and MBAs, and have extensive experience in the accounting field. They are experts in their areas of specialization, whether it's financial accounting, managerial accounting, auditing, or taxation. The faculty at ISU are dedicated to providing a high-quality education and are committed to helping students succeed. They are passionate about accounting and are eager to share their knowledge and expertise with their students. You can expect them to be approachable, supportive, and always willing to help you with your studies. They are available during office hours, and they encourage students to come to them with questions, concerns, or for help with coursework. The faculty members are also actively involved in research, which allows them to stay up-to-date on the latest trends and developments in the accounting profession. They publish their research in academic journals and present their findings at conferences. This commitment to research ensures that the curriculum is current and relevant. The professors are not only great teachers but also mentors. They provide guidance and support to students as they navigate their academic and career paths. They can offer advice on course selection, internships, and career opportunities. They also help students connect with potential employers and provide networking opportunities. This mentorship is invaluable for helping students build their professional networks and prepare for their careers. Moreover, the faculty at ISU are committed to creating a positive and inclusive learning environment. They strive to create a classroom atmosphere where all students feel welcome and supported. They encourage students to participate in class discussions and to share their perspectives. They foster a sense of community among students, which helps them learn from each other and build strong relationships. In short, the faculty in the accounting program at Iowa State University are a dedicated and experienced group of professionals who are passionate about teaching and mentoring students. They are committed to providing a high-quality education and helping students succeed in their academic and professional endeavors. The faculty's expertise, mentorship, and commitment to creating a positive learning environment make the accounting program at ISU an excellent choice for aspiring accountants.

Interaction and Support from Professors

Alright, let's talk about the kind of interaction and support you can expect from the accounting professors at Iowa State University. One of the best things about the program is the accessibility of the faculty. They're not just figures behind a lectern; they're genuinely invested in your success. You'll find that the professors at ISU are approachable and readily available to help students with their studies. They hold regular office hours, where you can meet with them one-on-one to ask questions, discuss concepts, or get help with coursework. They also respond promptly to emails and are generally very responsive to student inquiries. The faculty actively encourage students to seek help when they need it. They understand that accounting can be challenging, and they're there to guide you through the tough concepts. They're willing to go the extra mile to ensure that you understand the material. They often provide additional resources, such as practice problems, review sessions, and online materials, to help students succeed. Another key aspect is the mentorship aspect. The professors are not just educators; they're also mentors who can provide guidance and support as you navigate your academic and career paths. They can offer advice on course selection, internships, and career opportunities. They can also provide networking opportunities, connecting you with potential employers and industry professionals. They're invested in helping you build your professional network and prepare for your future. The faculty also foster a strong sense of community within the program. They create a classroom environment where students feel comfortable asking questions, sharing their perspectives, and learning from each other. They encourage group projects, class discussions, and other activities that promote collaboration and peer learning. This collaborative environment helps students build strong relationships and support each other throughout their studies. The support extends beyond the classroom. The professors are committed to creating a positive and inclusive learning environment where all students feel welcome and supported. They are sensitive to the diverse needs of students and are committed to creating an environment where everyone can thrive. They also provide resources for students who may be struggling with coursework or other challenges. In summary, you can expect a high level of interaction and support from the accounting professors at Iowa State University. They are approachable, responsive, and invested in your success. They provide mentorship, create a strong sense of community, and foster a positive and inclusive learning environment. The faculty's dedication to student success is a hallmark of the accounting program at ISU, providing students with the resources and guidance they need to excel in their academic and professional endeavors.

Hands-on Experience and Practical Opportunities

Alright, let's get real about what you'll be doing outside of the classroom: hands-on experience and practical opportunities in the accounting program at Iowa State. ISU understands that textbook knowledge is important, but practical experience is what truly sets you apart. The university provides a wealth of opportunities for students to gain real-world experience, allowing them to apply their knowledge and develop valuable skills. Internships are a cornerstone of the practical experience offered. The program encourages students to participate in internships with public accounting firms, corporations, and government agencies. These internships provide you with invaluable experience in a professional setting. You'll work on real-world projects, learn from experienced professionals, and gain a better understanding of the accounting profession. ISU has strong relationships with many leading accounting firms and businesses, which makes it easier for students to find and secure internships. In addition to internships, the program offers other practical opportunities. Case studies are frequently used in courses to provide students with realistic scenarios and challenges. You'll analyze financial statements, solve accounting problems, and make recommendations. This type of hands-on experience helps you develop critical thinking and problem-solving skills. Group projects are also a common feature of the curriculum. You'll work with your classmates to complete accounting projects, such as preparing financial statements, conducting audits, or developing tax strategies. This is a great way to learn teamwork and collaboration skills, which are essential in the accounting profession. Another opportunity available to students is involvement in student organizations. ISU has several accounting-related student organizations, such as the Accounting Club and Beta Alpha Psi. These organizations provide opportunities for students to network with peers, attend professional development events, and participate in community service activities. Participating in these organizations can help you build your resume and expand your professional network. ISU also provides access to state-of-the-art technology and software. You'll learn to use industry-standard software applications for accounting, auditing, and tax preparation. This ensures that you're well-equipped to use the tools of the trade. The practical opportunities offered at ISU are designed to prepare you for a successful career in accounting. They help you develop the skills and experience you need to stand out in the job market and to excel in your chosen field. So, you'll be well-prepared for the transition from the classroom to the professional world. The university's commitment to hands-on experience is a key reason why the accounting program at ISU is highly regarded.

Internships, Case Studies, and Real-World Projects

Let's get down to the brass tacks: the specific hands-on experiences you'll find in the accounting program at Iowa State. One of the most valuable experiences is the opportunity to participate in internships. ISU actively encourages students to pursue internships with public accounting firms, corporations, and government agencies. These internships give you a taste of what it's like to work in the accounting profession. You'll gain practical experience by working on real-world projects, learning from experienced professionals, and developing valuable skills. The university has established strong relationships with many leading accounting firms and businesses, which makes it easier for students to find and secure internship opportunities. In addition to internships, the curriculum incorporates case studies. These are in-depth analyses of real-world business situations. You'll be presented with complex accounting problems and challenged to analyze financial statements, assess risks, and make recommendations. Case studies help you develop critical thinking and problem-solving skills, which are essential for success in the accounting profession. Through case studies, you'll learn to apply your knowledge to solve practical problems and make informed decisions. Furthermore, real-world projects are integrated into many courses. You might be asked to prepare financial statements for a mock company, conduct an audit of a simulated business, or develop a tax strategy for a hypothetical client. These projects provide you with hands-on experience in using accounting tools and techniques. They also allow you to apply your knowledge to solve realistic problems. You'll learn how to work with data, analyze financial information, and communicate your findings effectively. The program also encourages participation in student organizations. These organizations host networking events, professional development workshops, and community service activities. They provide students with opportunities to build their resumes, expand their professional networks, and gain leadership experience. Through these activities, you'll meet other students, connect with professionals in the field, and learn about the latest trends in the accounting profession. The goal of these hands-on experiences is to bridge the gap between theory and practice. They allow you to apply what you've learned in the classroom to real-world scenarios. You'll develop valuable skills, such as problem-solving, critical thinking, teamwork, and communication. You'll also gain a better understanding of the accounting profession and the types of careers available. These experiences prepare you for a smooth transition from college to your professional career. The internship, case studies, and real-world projects are carefully designed to provide you with the practical skills and experience you need to succeed in the competitive field of accounting. The integration of real-world projects and experiences is what sets the program apart and contributes to the program's strong reputation.

Career Opportunities for Accounting Graduates

Alright, let's talk about the big picture: what can you do with an accounting degree from Iowa State University? The career opportunities for accounting graduates are vast and varied. Accounting is a versatile field with a wide range of job options available in different industries and settings. The program at ISU is designed to prepare you for a successful and rewarding career. Here's a glimpse into the career paths you can pursue: Public Accounting: Many graduates start their careers in public accounting, working for firms that provide services to businesses and individuals. These services include auditing, tax preparation, and consulting. As a public accountant, you'll have the opportunity to work with a diverse range of clients and gain experience in different areas of accounting. Corporate Accounting: Another popular career path is corporate accounting. You'll work for a company, managing its financial records, preparing financial statements, and ensuring compliance with regulations. In this role, you'll gain a deep understanding of the financial operations of a business. Government Accounting: If you're interested in public service, you can pursue a career in government accounting. You could work for the IRS, the Government Accountability Office, or other government agencies. Government accountants are responsible for managing public funds and ensuring that government operations are financially sound. Non-profit Accounting: Non-profit organizations also need accountants. You could work for a charity, a university, or another non-profit organization, managing its finances and ensuring that its funds are used effectively. This is a great option if you're passionate about making a difference. Other Options: Beyond these common paths, there are other exciting career options for accounting graduates. You could work as a forensic accountant, investigating financial crimes. You could become a management consultant, advising businesses on financial matters. You could even start your own accounting firm. The skills you gain in the accounting program at ISU are transferable to many different industries and roles. You'll develop critical thinking, problem-solving, and communication skills, which are highly valued by employers. The job market for accountants is generally strong, with good prospects for graduates. The demand for accountants is expected to remain steady in the coming years. This means that you'll have good job security and opportunities for career advancement. The accounting program at ISU provides you with the knowledge, skills, and experience you need to succeed in your chosen career path. The program's focus on hands-on experience, practical skills, and real-world projects prepares you for the challenges of the accounting profession. So, if you're looking for a degree with excellent career prospects, accounting at Iowa State University is a great choice!

Roles and Industries for Accounting Professionals

Let's break down the specific roles and industries where accounting professionals from Iowa State University can thrive. With an accounting degree, you're not just limited to working in a stuffy office. The possibilities are surprisingly diverse! Here's a look at the types of roles and industries you could find yourself in: Roles: * Auditor: Auditors examine financial records to ensure accuracy and compliance with regulations. They might work for public accounting firms or internal audit departments within companies. * Tax Accountant: Tax accountants prepare and file tax returns for individuals and businesses, as well as provide tax planning services. * Financial Analyst: Financial analysts analyze financial data, prepare reports, and provide recommendations to help businesses make informed decisions. * Management Accountant: Management accountants use accounting information to help managers plan, control, and make decisions within an organization. * Forensic Accountant: Forensic accountants investigate financial crimes and provide expert testimony in court. * Controller: Controllers oversee all accounting operations within a company, including financial reporting, budgeting, and internal controls. Industries: * Public Accounting Firms: These firms provide services to businesses and individuals, such as auditing, tax preparation, and consulting. * Corporations: Many companies, across various industries, need accountants to manage their financial records, prepare financial statements, and ensure compliance with regulations. * Government Agencies: Government agencies, such as the IRS and the Government Accountability Office, hire accountants to manage public funds and ensure that government operations are financially sound. * Non-profit Organizations: Charities, universities, and other non-profit organizations require accountants to manage their finances and ensure that their funds are used effectively. * Financial Institutions: Banks, insurance companies, and other financial institutions employ accountants to manage their financial records and perform other financial functions. * Healthcare: Hospitals, clinics, and other healthcare organizations need accountants to manage their finances and ensure that they operate efficiently. * Manufacturing: Manufacturing companies hire accountants to manage their costs, track inventory, and prepare financial reports. The job market for accountants is generally strong, with many opportunities available. The skills you develop in the accounting program at Iowa State University are transferable to many different industries and roles. The program's focus on practical skills, real-world experience, and career preparation makes ISU graduates highly sought after by employers. Graduates are well-prepared for entry-level positions and have the foundation to pursue higher-level roles and leadership positions as their careers progress. This versatility and the strong reputation of the program provide a solid base for a successful and fulfilling career in accounting.

Resources and Support for Accounting Students

Alright, let's talk about the support system in place at Iowa State University to help accounting students thrive. ISU understands that academics can be challenging, and they provide a wealth of resources and support to ensure that students have everything they need to succeed. One of the most important resources is academic advising. You'll have access to academic advisors who can help you with course selection, academic planning, and career guidance. They can provide advice on choosing electives, preparing for internships, and navigating the job market. They'll work with you to create a personalized academic plan that aligns with your goals. The university also offers tutoring services. If you're struggling with coursework, you can get help from tutors who are experts in accounting and other business subjects. The tutoring services are free and available to all students. Tutoring can provide you with additional support and help you master challenging concepts. Career services are another important resource. The university's career center offers a variety of services to help you prepare for your career. They can help you with resume writing, interview preparation, and job searching. They also host career fairs and other events where you can connect with potential employers. They provide you with the tools and resources you need to land your dream job. The accounting program itself provides additional support. Faculty members are always available to help students with their studies. They hold office hours, and they encourage students to come to them with questions. They also provide mentorship and guidance as students navigate their academic and career paths. The program also has strong relationships with professional organizations. You'll have opportunities to network with industry professionals, attend professional development events, and learn about the latest trends in the accounting profession. These resources are designed to help you build your professional network and prepare for your career. Furthermore, ISU offers a range of student organizations related to accounting. These organizations provide opportunities to connect with your peers, participate in social events, and get involved in community service. Joining student organizations can help you build your resume, expand your professional network, and develop leadership skills. Finally, the university provides access to a variety of online resources, such as databases, journals, and software applications. You'll have access to the tools and resources you need to succeed in your studies and to prepare for your career. ISU is dedicated to providing a supportive and inclusive learning environment. The university's commitment to providing comprehensive resources and support is a key reason why the accounting program at ISU is so successful. The resources and support available to accounting students at Iowa State University are designed to help them succeed in their studies and to prepare them for a successful career in accounting. These resources, coupled with the dedicated faculty and a strong curriculum, provide a comprehensive learning experience that prepares students for the challenges and opportunities of the accounting profession.

Academic Advising, Tutoring, and Career Services

Let's delve deeper into the specific support systems available to accounting students at Iowa State. First up, we have academic advising, a cornerstone of student success. You'll be assigned an academic advisor who will be your guide through your academic journey. They're there to help you with course selection, ensuring you're on track to graduate with your degree. They can provide guidance on choosing electives and also help you understand the requirements for specific career paths. They'll also offer advice on academic planning, helping you create a personalized plan that aligns with your goals. Furthermore, advisors can provide career guidance, offering insights into the accounting profession and helping you prepare for internships and job searching. They're a valuable resource for navigating the academic landscape and making informed decisions about your future. Next up, we have tutoring services, designed to provide academic support. Tutoring is available to all accounting students, providing a helping hand when you're grappling with challenging concepts. These services are often free and offer a structured environment for you to review coursework, ask questions, and gain a deeper understanding of the material. Tutors are typically advanced students or professionals who have a strong grasp of accounting principles. They can provide personalized support, helping you master difficult topics and improve your academic performance. In addition to advising and tutoring, Iowa State offers comprehensive career services. The career center is a hub for job search resources, providing tools and assistance to help you land your dream job. They can help you with resume writing, ensuring your resume highlights your skills and experience. They also offer interview preparation, helping you practice your interviewing skills and feel confident in your job interviews. Career services host career fairs, bringing potential employers to campus, giving you opportunities to network and explore job options. They also provide access to job boards, helping you search for internships and full-time positions. These services will set you up for success in the competitive job market. In essence, the combination of academic advising, tutoring, and career services creates a robust support system. These resources are designed to provide academic, professional, and career-related guidance to ensure your success. They offer valuable guidance, support, and resources to help you achieve your academic and professional goals, making your journey through the accounting program at Iowa State University a well-supported and rewarding experience.

Making the Decision: Is ISU Accounting Right for You?

So, after all this information, the big question remains: Is the accounting program at Iowa State University the right fit for you? Consider these key points as you make your decision: First, evaluate your academic interests and goals. Do you enjoy working with numbers, solving problems, and analyzing data? Are you interested in a career that offers stability, good earning potential, and diverse opportunities? If the answer to these questions is yes, then accounting might be a good fit for you. Second, consider the program's strengths. ISU's accounting program is known for its strong curriculum, experienced faculty, and practical opportunities. The program's emphasis on hands-on experience and real-world projects will prepare you for a successful career. Its strong industry connections provide valuable internship and job prospects. Third, think about the career paths you're interested in. Do you envision yourself working in public accounting, corporate accounting, government accounting, or another area? The accounting program at ISU offers a solid foundation for all these career paths. The curriculum provides a broad base of knowledge, and you can specialize in areas that align with your interests. Fourth, consider the resources and support available. ISU provides a wealth of resources to help students succeed, including academic advising, tutoring services, and career services. The faculty is approachable, and the program fosters a strong sense of community. The university is committed to providing a supportive and inclusive learning environment. To summarize, if you're looking for a strong program with a solid curriculum, experienced faculty, practical opportunities, and excellent career prospects, then the accounting program at Iowa State University is a great choice. If you're passionate about numbers, detail-oriented, and interested in a stable and rewarding career, then ISU's accounting program could be a perfect fit. Remember to also consider your own personal preferences and goals. Research the program further, talk to current students and alumni, and attend campus visits if possible. Take the time to make an informed decision that's right for you. Weigh the pros and cons, consider your long-term goals, and then decide if the accounting program at Iowa State University is the best path for you. The accounting program at ISU could be the launchpad you need to soar to success in the exciting world of accounting. Take your time, do your research, and choose the path that best aligns with your aspirations.

Weighing the Pros and Cons, and Making Your Choice

Alright, let's wrap things up by weighing the pros and cons and helping you make an informed decision about the accounting program at Iowa State University. First, let's look at the pros: * Strong Curriculum: The program offers a well-structured curriculum that covers all the essential areas of accounting, including financial, managerial, auditing, and taxation. * Experienced Faculty: The faculty consists of experienced academics and professionals who are dedicated to providing a high-quality education. They bring a wealth of knowledge and real-world experience to the classroom. * Hands-on Experience: ISU provides numerous opportunities for students to gain hands-on experience through internships, case studies, and real-world projects. * Career Opportunities: Graduates have access to a wide range of career opportunities in public accounting, corporate accounting, government accounting, and other areas. * Supportive Environment: The program offers a supportive environment with academic advising, tutoring services, and career services. The faculty and staff are committed to helping students succeed. Now, let's look at the cons: * Competitive Program: The accounting program at ISU is competitive, and you'll need to work hard to succeed. * Challenging Coursework: The coursework can be demanding, and you'll need to dedicate time and effort to your studies. * Cost of Education: Like any college program, there is a cost associated with attending Iowa State University. This can include tuition, fees, room and board, and other expenses. * Location: While Ames, Iowa, is a great college town, it may not be the ideal location for everyone. It is important to consider the location and whether it aligns with your preferences. To make your choice, consider your individual goals and preferences. If you're looking for a challenging but rewarding program with a strong curriculum, experienced faculty, practical opportunities, and excellent career prospects, then the accounting program at ISU is a great choice. But, carefully assess the potential downsides to make sure the program aligns with your values and resources. Think about the type of learning environment that suits you best. If you thrive in a supportive and collaborative environment, the accounting program at ISU might be a perfect fit. Take the time to do some more research. Talk to current students and alumni to learn about their experiences. Visit the campus, attend information sessions, and ask questions. The goal is to gather all the information you need to make an informed decision. Making the right choice about your education is a big deal, and it's essential to consider all factors. Weighing the pros and cons, carefully assessing the program's strengths and weaknesses, and considering your personal goals and preferences are critical steps in making the right choice for you.